Ok, so i'm not really one for fancy tea (the most adventurous i used to be was buying the more expensive Yorkshire Gold tea!) after deciding to move away from my 10 cups a day of milky sugary tea, i decided to purchase this little number, and i must say, that this tea has completely blown me away! Almost immediately on opening the package i knew i was in for a treat, the aroma that came up out of the pack was like a hot baked cake, with warm, fruity, almost spicy undertones- and i'm not one for exaggerating! Then, once you make it (a little goes a long way by the way), infusing it with the hot water, it releases even more aroma, and then the taste is just incredible! It has that rich flavour a black tea has, but with a smooth and creaminess of luscious vanilla, it's definitely a tea for those who really love their tea! I would say that this tea is for beginners who want to try something new while not going too adventurous, or for those already special tea lovers who want something a little special...i think i will use this tea on my next tea party guests and surprise them with the unusual! (plus i think this will go perfect with a Victoria Sponge!) i cannot recommend this tea enough, and you get a huge bag for a very small price - i think i will certainly be putting in an order for a few more....